The nature of marketing

What you'll learn

• Analyse the role of marketing.
• Analyse the relationship between marketing objectives and corporate objectives.
• Understand the distinction between consumer and industrial markets.
• Understand the relationship between demand, supply and price.
• Analyse the difference between market orientation and product orientation.
• Measure market growth and market share.
• Evaluate the relative advantages of mass marketing and niche marketing.
• Assess the significance of market segmentation and how this might be achieved.
• Understand the importance of customer relationship marketing.

Study tools for this chapter

Pick a format and jump in — all tools are syllabus-mapped to The nature of marketing.

About The nature of marketing on Nexelia Academy

Frequently asked questions about The nature of marketing