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Q1[5 marks]easyCh1 · Enterprise· The role of entrepreneurs and intrapreneurs
An individual, Sarah, has an idea for a new mobile application that helps people find local, organic food producers. She decides to leave her job and dedicate herself to developing this idea into a business.
(a) Define the term 'entrepreneur'. [2]
(b) Identify three key roles an entrepreneur plays in setting up a new business. [3]
Q2[12 marks]hardCh1 · Enterprise· Why do some businesses succeed?
A market research firm has compiled data on the market share of four key businesses in the electronics industry over three years. The data is presented in Fig 1.1.
Fig 1.1 shows a bar chart illustrating the market share (%) of four businesses (A, B, C, D) in a specific industry over three years (Year 1, Year 2, Year 3).
(a) Discuss the strategies a business could implement to improve its market share based on the trends shown in Fig 1.1. [8]
(b) Identify two successful competitors from the graph and explain one reason for their success. [4]
Q3[4 marks]easyCh1 · Enterprise· BUSINESS IN CONTEXT Entrepreneur sees a gap in the market
An individual, Sarah, has an idea for a new mobile application that helps people find local, independent coffee shops. She believes there is a need that is not currently being fully met by existing services.
(a) Define the term 'entrepreneur'. [2]
(b) Identify two ways an entrepreneur like Sarah might 'see a gap in the market'. [2]
Q4[8 marks]mediumCh1 · Enterprise· Qualities of successful entrepreneurs and intrapreneurs
A business consultancy firm conducted a survey on the perceived importance of various qualities for successful entrepreneurs over a five-year period. Fig. 1.1 shows some of the findings from this survey.
(a) Analyse the trend in the importance of 'risk-taking' as a quality for entrepreneurs based on Fig. 1.1. [4]
(b) Suggest two other qualities that might become more important for entrepreneurs in a rapidly changing market environment, not shown in Fig. 1.1. [4]
Q5[7 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.1 shows a simplified production process for a furniture manufacturer.
(a) Explain why adding value is important for a business's profitability. [4]
(b) Outline one way a business could increase its added value without changing its selling price. [3]
Q6[9 marks]mediumCh1 · Enterprise· Barriers to entrepreneurship
Entrepreneurs often face numerous hurdles when bringing a new business idea to fruition. Overcoming these challenges is critical for the survival and growth of a start-up.
(a) Describe how obtaining sufficient capital can be a significant barrier to entrepreneurship. [4]
(b) Explain two strategies an entrepreneur could use to overcome the barrier of 'lack of a customer base'. [5]
Q7[8 marks]mediumCh1 · Enterprise· Lack of cash
A successful online clothing retailer, 'Fashion Forward', reported record profits last year. However, the owner, Aisha, is worried because the business often struggles to pay its monthly operating expenses on time, despite the high profits.
(a) Explain two reasons why a profitable business might still experience a lack of cash. [4]
(b) Suggest two short-term strategies a business could implement to address a lack of cash. [4]
Q8[9 marks]mediumCh1 · Enterprise· The factors of production needed by businesses
Fig 1.1 shows a simplified resource allocation chart for 'Sweet Delights Bakery', a small local business.
(a) Explain the difference between 'Capital' and 'Enterprise' as factors of production, referring to Fig 1.1. [5]
(b) Identify two challenges an entrepreneur might face when trying to combine the factors of production to start a new business. [4]
Q9[12 marks]hardCh1 · Enterprise· The dynamic business environment
The global business landscape is characterised by constant change, driven by technological advancements, shifts in consumer behaviour, and evolving economic conditions. Businesses that fail to recognise and adapt to these changes often face significant challenges.
(a) Discuss the challenges faced by a business that fails to adapt to changes in the dynamic business environment. [6]
(b) Assess the importance of market research and innovation for businesses operating in a rapidly changing environment. [6]
A local artisan soap maker, 'Bubble Bliss', has experienced fluctuating sales and cash balances. The owner admits to only sporadically updating their financial records.
(a) Explain how poor record-keeping can lead to a lack of cash flow management. [4]
(b) Calculate the total revenue from sales if 'Bubble Bliss' sold 500 units at $10 each, but due to poor record-keeping, could only accurately account for 450 units. [4]
Q11[10 marks]mediumCh1 · Enterprise· Lack of cash
A new start-up, 'TechGadgets Ltd.', has prepared a cash flow forecast for its first six months of operation to manage its finances. Fig 1.1 shows this cash flow forecast.
**Fig 1.1: Cash Flow Forecast for TechGadgets Ltd. (All values in $)**
Month
Opening Balance
Cash Inflows
Cash Outflows
Net Cash Flow
Closing Balance
1
0
5000
4000
1000
1000
2
1000
6000
7500
3
7000
8000
4
8500
7000
5
9000
8200
6
9500
8800
(a) Calculate the net cash flow for months 2 and 4 from the cash flow forecast shown in Fig 1.1. [4]
(b) Analyse the cash flow position of the business over the six-month period shown in Fig 1.1. [3]
(c) Suggest one way the business could improve its cash flow in month 3. [3]
Q12[10 marks]hardCh1 · Enterprise· Why do some businesses fail?
Many businesses face significant challenges, from global economic downturns to internal operational inefficiencies. For example, during a recent recession, several businesses struggled with declining consumer spending, while others failed due to poor inventory management.
Evaluate the extent to which external economic factors are more significant than internal management issues in causing business failure. [10]
Q13[6 marks]easyCh1 · Enterprise· Qualities of successful entrepreneurs and intrapreneurs
Maria is an entrepreneur who recently launched a successful online tutoring platform. She attributes her success to her ability to adapt quickly to market changes and inspire her small team.
(a) State two personal qualities commonly found in successful entrepreneurs. [2]
(b) Give two examples of how an intrapreneur might demonstrate creativity within a large organisation. [4]
Q14[12 marks]hardCh1 · Enterprise· Qualities of successful entrepreneurs and intrapreneurs
Successful individuals, whether starting their own ventures or driving innovation within established companies, often share a core set of personal qualities. These traits enable them to navigate uncertainty and deliver value.
Fig. 1.2 presents a Venn diagram showing overlapping qualities of entrepreneurs and intrapreneurs.
(a) Discuss how the qualities of risk-taking and innovation are crucial for both entrepreneurs and intrapreneurs. [6]
(b) Assess whether adaptability or strong leadership is more important for a successful entrepreneur operating in a highly dynamic market. [6]
Q15[10 marks]hardCh1 · Enterprise· The nature of business activity
Businesses combine various resources to create goods and services.
(a) Analyse how different factors of production contribute to the added value of a product. [5]
(b) Evaluate the importance of effective management (enterprise) in combining the other factors of production. [5]
Q16[6 marks]easyCh1 · Enterprise· Why do some businesses succeed?
A new start-up business, 'EcoClean', offers environmentally friendly cleaning services. The founder, Anya, has a clear vision for the company and is passionate about sustainable practices.
(a) Identify two qualities of a successful entrepreneur. [2]
(b) State two reasons why understanding customer needs is crucial for business success. [4]
Q17[4 marks]easyCh1 · Enterprise· The concept of adding value
A small business purchases raw materials, transforms them, and sells a finished product.
(a) Define the term 'added value'. [2]
(b) Calculate the added value for a business that sells a product for 50,havingboughttherawmaterialsfor15. [2]
Q18[6 marks]easyCh1 · Enterprise· Purpose of business activity
Businesses operate to achieve various goals and objectives.
(a) Identify the primary purpose of most business activity. [2]
(b) Outline two other common objectives businesses might pursue besides profit, using Fig 1.1 which shows a company's mission statement. [4]
Q19[8 marks]mediumCh1 · Enterprise· Purpose of business activity
Businesses often pursue a range of objectives, which can sometimes lead to complex decisions.
(a) Explain how meeting customer needs is fundamental to achieving a business's primary purpose. [4]
(b) Discuss the potential conflicts that can arise when a business tries to achieve multiple objectives simultaneously, such as profit maximisation and social responsibility, referring to Fig 1.2 which illustrates these objectives on a continuum. [4]
Q20[8 marks]mediumCh1 · Enterprise· BUSINESS IN CONTEXT Entrepreneur sees a gap in the market
A student, Alex, is considering starting a business selling custom-designed eco-friendly phone cases. He believes there's an unmet demand for stylish, sustainable phone accessories.
(a) Explain how market research can help an entrepreneur like Alex identify a gap in the market. [4]
(b) Describe two characteristics an entrepreneur needs to successfully fill a market gap. [4]
Q21[8 marks]mediumCh1 · Enterprise· The dynamic business environment
The business environment is constantly changing, requiring businesses to adapt to new trends and consumer behaviours. Fig. 1.1 illustrates a significant shift in how businesses interact with their customers over a 15-year period.
(a) Identify two significant changes in the business environment shown in Fig. 1.1. [3]
(b) Explain how one of the changes identified in part (a) might impact a traditional retail business. [5]
Many new businesses face significant challenges in their early years, often due to internal factors rather than just external market conditions.
(a) Discuss how a lack of strategic planning skills by management can lead to business failure. [6]
(b) Evaluate the importance of effective financial management skills for the long-term success of a start-up business. [6]
Q23[10 marks]hardCh1 · Enterprise· Barriers to entrepreneurship
New businesses face a multitude of challenges that can hinder their success and even lead to failure. Understanding the relative impact of these barriers is crucial for aspiring entrepreneurs.
Fig. 1.1 shows a pie chart illustrating the primary reasons for business failure among start-ups in a particular region over the last year.
(a) Evaluate the extent to which 'competition' is the most challenging barrier for new businesses, compared to 'cost of good locations' and 'lack of a business opportunity'. [10]
Q24[9 marks]mediumCh1 · Enterprise· Local, national and international businesses
Businesses often evolve their scale of operations over time, seeking new growth opportunities. Fig 1.1 shows a bar chart illustrating the percentage of businesses operating at different scales over five years.
(a) Describe the trend in business expansion shown in Fig 1.1. [3]
(b) Explain one potential benefit for a local business to expand to a national level. [3]
(c) Suggest one challenge an international business might face that a national business would not. [3]
A small design agency, 'Creative Spark', is experiencing high staff turnover and missed deadlines. Employees often complain about a lack of direction and unclear instructions from their team leaders.
(a) State two qualities of effective management. [2]
(b) Outline two ways poor leadership skills can negatively impact employee motivation. [4]
Q26[8 marks]mediumCh1 · Enterprise· Lack of a business opportunity
Identifying a viable business opportunity is crucial for the success of any new venture. Entrepreneurs often use various tools to assess market potential.
(a) Explain how market research can help an entrepreneur identify a business opportunity. [4]
(b) Describe two characteristics of a successful business opportunity. [4]
Q27[5 marks]easyCh1 · Enterprise· Economic activity and the problem of choice
Every country in the world faces the challenge of allocating its resources to meet the needs and wants of its population.
(a) Define the term 'economic problem'. [2]
(b) State three fundamental questions that all economies must answer due to the economic problem. [3]
Q28[5 marks]easyCh1 · Enterprise· Lack of a business opportunity
Entrepreneurs constantly scan the environment for new ventures. However, sometimes they may perceive a lack of viable prospects.
(a) Define the term 'business opportunity'. [2]
(b) Identify two reasons why an entrepreneur might perceive a lack of business opportunity in a particular market. [3]
Governments frequently have to make difficult choices about how to allocate public funds, as resources are limited. For example, a government might choose to fund one major project over several smaller ones.
(a) Explain what is meant by 'opportunity cost'. [3]
(b) A government decides to build a new hospital instead of funding the construction of two new primary schools. Calculate the opportunity cost for the government, assuming the cost of one hospital is equivalent to three primary schools. [5]
Q30[8 marks]mediumCh1 · Enterprise· Why do some businesses succeed?
Fast-food chain 'BurgerBlast' has recently launched a new advertising campaign across various media platforms, highlighting its commitment to fresh ingredients and quick service. Meanwhile, the restaurant industry is constantly evolving with new trends and consumer preferences.
(a) Explain how effective marketing can contribute to a business's success. [4]
(b) Outline the importance of adapting to change for a business to remain successful. [4]
A small independent bakery, 'The Daily Crumb', has recently started operations. The owner, Aisha, is passionate about baking but is struggling to keep track of her daily transactions and inventory.
(a) Define the term 'poor record-keeping' in a business context. [2]
(b) Give two examples of records a business like 'The Daily Crumb' should keep. [4]
Q32[6 marks]easyCh1 · Enterprise· The factors of production needed by businesses
A new start-up, 'EcoCars', is planning to manufacture electric vehicles. To do this, they will need various resources.
(a) State what is meant by 'factors of production'. [2]
(b) Give two examples of 'Land' and two examples of 'Labour' as factors of production for a car manufacturing company. [4]
Q33[8 marks]mediumCh1 · Enterprise· What do businesses do?
A new online platform, 'SkillShare Connect', offers virtual tutoring sessions in various subjects, while 'Artisan Crafts Co.' sells handmade jewellery and pottery.
(a) Explain how businesses contribute to the satisfaction of consumer wants and needs. [4]
(b) Describe the difference between a business providing a product and a business providing a service. [4]
A country's government is faced with decisions on how to allocate its scarce resources between different sectors, such as healthcare, education, or infrastructure development. Similarly, businesses must decide how to utilise their limited capital and labour.
(a) Discuss why the concept of opportunity cost is fundamental to economic decision-making for individuals and businesses. [4]
(b) Illustrate the concept of opportunity cost using a production possibility frontier (PPF) diagram for a country that can produce either consumer goods or capital goods. [6]
Q35[4 marks]easyCh1 · Enterprise· Economic activity and the problem of choice
In economics, it is important to distinguish between human needs and human wants, as they both influence consumption patterns.
(a) Give two examples of human wants. [2]
(b) Explain why these wants are considered unlimited. [2]
Q36[6 marks]easyCh1 · Enterprise· The nature of business activity
A local bakery, 'The Daily Bread', produces fresh bread and pastries daily for its customers.
(a) State the definition of a 'business'. [2]
(b) Give two examples of 'factors of production' and briefly explain their role in business activity at 'The Daily Bread'. [4]
Q37[10 marks]hardCh1 · Enterprise· Economic activity and the problem of choice
Businesses operate within an economic system where resources are finite, yet human wants are infinite. This fundamental economic problem influences decision-making for all economic agents.
Fig. 1.1 shows the availability of key resources for a hypothetical economy and the trend in consumer demand over five years.
(a) Analyse the relationship between scarcity and choice, using the data presented in Fig. 1.1. [5]
(b) Evaluate the implications for a business operating in an economy with rapidly increasing consumer demand but limited resources. [5]
Q38[5 marks]easyCh1 · Enterprise· What do businesses do?
A local bakery, 'The Daily Crumb', bakes and sells fresh bread and pastries to its community every day.
(a) Define the term 'business'. [2]
(b) Identify three primary activities that businesses typically perform to meet customer needs. [3]
Q39[10 marks]hardCh1 · Enterprise· BUSINESS IN CONTEXT Entrepreneur sees a gap in the market
The food delivery industry has seen rapid changes in recent years, with a shift towards healthier options and sustainable packaging. A new entrepreneur, Chloe, plans to launch a business offering gourmet vegan meal kits with zero-waste packaging.
(a) Discuss how changing consumer tastes can create new market gaps for entrepreneurs. [4]
(b) Analyse the risks an entrepreneur like Chloe faces when attempting to exploit a newly identified market gap. [6]
A small retail business, 'Gadget Hub', relies heavily on its quarterly financial statements to make business decisions. However, the owner suspects there are inaccuracies in the recorded data compared to actual figures. Fig 1.2 presents a comparison of 'Recorded Sales' vs 'Actual Sales' and 'Recorded Expenses' vs 'Actual Expenses' for four quarters.
Fig 1.2 shows a table comparing 'Recorded Sales' and 'Actual Sales' (in )forfourquartersofayear,and′RecordedExpenses′and′ActualExpenses′(in) for the same quarters.
(a) Analyse the potential impact of the discrepancies in sales and expenses shown in Fig 1.2 on the business's profitability. [6]
(b) Suggest two practical measures a business could take to improve the accuracy of its financial records. [4]
Q41[12 marks]hardCh1 · Enterprise· Local, national and international businesses
Expanding into new markets often requires businesses to adapt their operations and strategies significantly.
(a) Analyse the impact of cultural differences on the marketing strategies of an international business. [6]
(b) Evaluate the statement that 'all businesses should aim to become international to achieve long-term success'. [6]
Q42[10 marks]hardCh1 · Enterprise· The factors of production needed by businesses
A new technology company is focusing on developing innovative software applications for mobile devices.
(a) Analyse the relative importance of 'Labour' and 'Capital' for a modern technology company developing software applications. [6]
(b) Evaluate whether 'Enterprise' is the most crucial factor of production for a start-up business in a highly competitive market. [4]
Q43[8 marks]mediumCh1 · Enterprise· Why do some businesses fail?
A small independent bookshop, 'The Literary Nook', has been struggling to compete with large online retailers and chain bookstores. Recently, a new digital e-reader was launched, further impacting sales of physical books.
(a) Describe how intense competition can lead to business failure. [4]
(b) Analyse the impact of a poor product or service on a business's long-term viability. [4]
Q44[11 marks]hardCh1 · Enterprise· The concept of adding value
A coffee shop owner is looking for ways to improve the business's financial performance in a highly competitive urban area.
(a) Discuss two strategies a coffee shop could use to increase the perceived value of its products to customers. [6]
(b) Recommend, with justification, which of these strategies would be most effective in a highly competitive urban area, referring to Fig 1.2 where appropriate. [5]
Q45[8 marks]mediumCh1 · Enterprise· The role of entrepreneurs and intrapreneurs
A large multinational technology company, 'TechSolutions Inc.', encourages its employees to develop new product ideas internally, providing them with resources and support to turn their concepts into reality within the company structure.
(a) Explain the difference between an entrepreneur and an intrapreneur. [4]
(b) Outline two ways intrapreneurship can benefit an established large business like TechSolutions Inc. [4]
Q46[5 marks]easyCh1 · Enterprise· Local, national and international businesses
Businesses operate at various scales, from small local enterprises to large international corporations.
(a) Give one characteristic of a local business. [2]
(b) Identify two types of businesses that are typically found operating on a national scale. [3]
Q47[8 marks]mediumCh1 · Enterprise· The nature of business activity
A business takes various inputs and transforms them into outputs to satisfy customer needs.
(a) Explain the concept of 'adding value' in the context of a manufacturing business. [4]
(b) Illustrate, with a simple diagram, the transformation process of inputs to outputs in a service business. [4]
Q48[5 marks]easyCh1 · Enterprise· Lack of cash
A small independent coffee shop, 'Brew & Bloom', has recently expanded its menu to include artisanal pastries. However, despite an increase in sales, the owner is concerned about the business's ability to pay its suppliers on time.
(a) Define the term 'lack of cash' for a business. [2]
(b) Identify three potential consequences for a business experiencing a lack of cash. [3]
Q49[5 marks]easyCh1 · Enterprise· Barriers to entrepreneurship
Starting a new business can be a challenging endeavour, with many obstacles that individuals must overcome. These barriers often require careful planning and resourcefulness to navigate successfully.
(a) List two common barriers faced by individuals attempting to start a new business. [2]
(b) Identify one potential impact of 'lack of cash' on a new start-up business. [3]
Q50[7 marks]mediumCh1 · Enterprise· The dynamic business environment
Businesses operate in an environment that is constantly changing, driven by various internal and external forces.
(a) Outline two factors that contribute to the dynamic nature of the business environment. [3]
(b) Describe how technological advancements can create both opportunities and threats for existing businesses. [4]
Q51[8 marks]mediumCh1 · Enterprise· Competition
A small independent coffee shop is struggling to attract customers due to the presence of large international coffee chains in the same area.
(a) Explain two strategies a small local business could use to differentiate itself from larger competitors. [4]
(b) Outline how intense competition might lead to lower prices for consumers. [4]
Q52[10 marks]hardCh1 · Enterprise· Competition
The market for household cleaning products is highly competitive, with several major companies vying for consumer loyalty. Fig. 1.1 shows the market share of two key competitors, Company A and Company B, over a five-year period.
Fig. 1.1: Market Share of Companies A and B (2018-2022)
(a) Analyse the trends in market share for Company A and Company B between 2018 and 2022, as shown in Fig. 1.1. [6]
(b) Evaluate one possible reason for the change in market share of Company B after 2020. [4]
Q53[12 marks]hardCh1 · Enterprise· The dynamic business environment
A local artisan bakery, 'Flour Power', has been successfully operating for 15 years, known for its traditional recipes and loyal customer base. However, recent changes in consumer preferences towards healthier, gluten-free options and the emergence of online food delivery platforms have started to impact their sales and market share.
Evaluate the extent to which Flour Power's long-term success will depend on its ability to adapt to changes in the dynamic business environment.
Q54[6 marks]easyCh1 · Enterprise· Obtaining sufficient capital (finance)
Many aspiring entrepreneurs face challenges in securing the necessary funds to launch and grow their businesses.
(a) State two common sources of start-up capital for a new business. [2]
(b) Outline why obtaining sufficient capital is a significant barrier for many entrepreneurs. [4]
Q55[10 marks]hardCh1 · Enterprise· Cost of good locations
The rise of digital platforms has significantly altered how businesses operate and interact with customers. Many businesses now consider their physical presence in a different light.
(a) Discuss how e-commerce businesses might mitigate the impact of high physical location costs. [5]
(b) Assess the extent to which the 'best' location for a business is always the most expensive, considering different types of businesses. [5]
Q56[10 marks]hardCh1 · Enterprise· Lack of a customer base
An innovative tech start-up, 'InnovateTech', has developed a new smart home device. Before its official launch, the marketing team is debating whether to invest heavily in identifying a specific target customer base.
(a) Discuss the importance of identifying a target customer base before launching a new product. [6]
(b) Recommend one strategy for a business struggling with a declining customer base, justifying your choice. [4]
Q57[12 marks]hardCh1 · Enterprise· Role of enterprise in a country’s economic development
Governments worldwide recognise the crucial role of entrepreneurship in driving economic development, particularly in emerging economies.
(a) Discuss the potential challenges faced by entrepreneurs in developing countries that may hinder their contribution to economic development. [6]
(b) Assess the extent to which government policies can effectively promote enterprise and stimulate economic growth in a country. [6]
Q58[6 marks]easyCh1 · Enterprise· Role of enterprise in a country’s economic development
The government of Country X is encouraging new business start-ups to boost its economy.
(a) Define the term 'enterprise'. [2]
(b) Identify two ways enterprise contributes to a country's economic development. [4]
Q59[8 marks]mediumCh1 · Enterprise· Lack of a customer base
A new online bakery, 'Sweet Delights', is planning to launch its first range of custom cakes and pastries. The owner is keen to understand who their potential customers are and what their preferences might be.
(a) Describe two market research methods a start-up business could use to understand its potential customer base. [4]
(b) Suggest how a business might use social media to build and expand its customer base. [4]
Q60[10 marks]hardCh1 · Enterprise· Obtaining sufficient capital (finance)
A new technology start-up, 'InnovateTech', is seeking to develop a revolutionary AI-powered personal assistant. The founders are debating how to finance their initial stages of growth and attract further investment.
(a) Discuss the advantages and disadvantages for a start-up business of relying solely on retained profits as a source of finance. [5]
(b) Evaluate the importance of a well-developed business plan in attracting sufficient capital from external investors. [5]
Q61[10 marks]mediumCh1 · Enterprise· Role of enterprise in a country’s economic development
Governments often implement policies to encourage enterprise, recognising its potential benefits to the economy.
(a) Explain how enterprise can lead to job creation within an economy. [4]
(b) Analyse the impact of increased competition, resulting from new enterprises, on consumer choice and prices, referring to Fig 1.1. [6]
Q62[8 marks]mediumCh1 · Enterprise· Obtaining sufficient capital (finance)
Securing finance is a critical aspect for new and growing businesses. Fig 1.1 illustrates trends in two key sources of business funding over a five-year period.
Fig 1.1 shows a bar chart titled 'Sources of Business Funding (2018-2022)'.
(a) Analyse the trend in business loans approved over the five-year period shown in Fig 1.1. [4]
(b) Calculate the percentage increase in venture capital funding from Year 2 (2019) to Year 4 (2021), using data from Fig 1.1. [4]
Q63[5 marks]easyCh1 · Enterprise· The role of intrapreneurship
Many large companies encourage their employees to act as 'intrapreneurs' to foster innovation.
(a) State what is meant by the term 'intrapreneurship'. [2]
(b) Describe one characteristic of an intrapreneur. [3]
Q64[8 marks]mediumCh1 · Enterprise· Limitations of business plans
A new start-up business created a detailed business plan with sales revenue forecasts for its first year of operation. However, the actual sales revenue varied significantly from these initial projections. Fig. 1.1 illustrates the forecasted versus actual sales revenue for the first 12 months.
(a) Describe the trend in forecasted sales revenue compared to actual sales revenue shown in Fig. 1.1 for the first six months. [4]
(b) Suggest two possible reasons for the disparity between forecasted and actual sales revenue, as indicated by the graph, highlighting a limitation of the business plan. [4]
Q65[8 marks]mediumCh1 · Enterprise· Cost of good locations
A retail chain is analysing potential new store locations based on average daily footfall and rental costs. Fig 1.1 shows a scatter plot illustrating this data for five different locations.
(a) Analyse the relationship between footfall and average rental cost per square metre for the different locations shown in Fig 1.1. [4]
(b) Suggest two types of businesses that would benefit most from a location with high footfall, justifying your answer. [4]
Q66[7 marks]mediumCh1 · Enterprise· Limitations of business plans
An entrepreneur is developing a new mobile application. They are considering how much time to dedicate to creating a comprehensive business plan before launching the product.
(a) Outline one opportunity cost associated with an entrepreneur spending excessive time on creating a detailed business plan. [3]
(b) Explain how an entrepreneur's over-reliance on a business plan can hinder their ability to adapt to unforeseen changes in the market. [4]
Q67[7 marks]mediumCh1 · Enterprise· Business risk and uncertainty
A small business owner is considering expanding into a new market, which involves various financial commitments and potential challenges.
(a) Distinguish between 'business risk' and 'business uncertainty'. [3]
(b) Illustrate on a simple diagram, the relationship between potential reward and level of risk for a typical business investment. [4]
Q68[9 marks]mediumCh1 · Enterprise· The role of intrapreneurship
Tech giant 'InnovateCorp' has a policy of encouraging its employees to develop new projects and ideas, even if they fall outside their immediate job descriptions.
(a) Outline two benefits for an existing business of encouraging intrapreneurship among its employees. [4]
(b) Explain how a large established company might foster an environment that encourages intrapreneurship. [5]
Q69[11 marks]hardCh1 · Enterprise· Limitations of business plans
A well-established technology company, 'TechInnovate', is launching a new product line in a rapidly evolving market. They have invested significant resources into creating a comprehensive business plan, involving extensive market research and financial projections. However, the market for technology products is known for its constant change and disruptive innovations.
Discuss the extent to which the dynamic business environment limits the long-term effectiveness of a business plan, even if it was well-researched initially. [11]
Q70[6 marks]easyCh1 · Enterprise· Lack of a customer base
A new online clothing store has just launched, but after several weeks, it has very few repeat customers.
(a) State what is meant by 'customer base'. [2]
(b) Give two consequences for a new business of having a very small customer base. [4]
Q71[10 marks]mediumCh1 · Enterprise· Purpose and key elements of business plans
A start-up, 'Eco-Tech Solutions', is seeking investment for its innovative sustainable energy product. The founders are preparing their business plan, understanding that its quality will influence potential investors.
(a) Describe two benefits of having a detailed marketing section in a business plan. [4]
(b) Evaluate the importance of the financial section in a business plan for securing external funding from investors. Use the data from Fig 1.1 to support your answer. [6]
Q72[5 marks]easyCh1 · Enterprise· Limitations of business plans
A small independent bookstore owner spent months developing a detailed business plan before opening. However, after just six months, they are finding that many of the assumptions in their plan no longer hold true.
(a) Give two reasons why a business plan might become outdated quickly. [2]
(b) Identify three external factors that can limit the accuracy of a business plan's financial forecasts. [3]
Q73[5 marks]easyCh1 · Enterprise· Competition
A new start-up business is planning to launch a range of organic food products in a market where several established brands already operate.
(a) Define the term 'competition' in a business context. [2]
(b) Identify three ways a new business might be affected by existing competitors. [3]
Q74[5 marks]easyCh1 · Enterprise· Benefits of business plans
An entrepreneur is considering launching a new online fashion retail business. Before seeking investment, they decide to create a comprehensive business plan.
(a) Identify two key elements typically found in a business plan. [2]
(b) State three ways a business plan can help an entrepreneur secure external finance. [3]
Q75[6 marks]easyCh1 · Enterprise· Purpose and key elements of business plans
An aspiring entrepreneur is developing a new mobile application and understands the importance of planning for its launch and future growth.
(a) Identify the primary purpose of a business plan. [2]
(b) Outline two key elements that should be included in a comprehensive business plan. [4]
Q76[10 marks]hardCh1 · Enterprise· Benefits of business plans
A tech entrepreneur is developing a new virtual reality gaming platform. The market is highly competitive and rapidly evolving. The entrepreneur is spending significant time developing a comprehensive business plan.
(a) Analyse the extent to which a comprehensive business plan can reduce the risks associated with starting a new business. [10]
Q77[12 marks]hardCh1 · Enterprise· Purpose and key elements of business plans
A new tech start-up, 'InnovateHub', is developing a groundbreaking AI-powered learning platform. The founders have invested significant time in creating a comprehensive business plan to guide their venture.
(a) Analyse how a well-structured business plan helps to mitigate business risk and uncertainty. [6]
(b) Evaluate the limitations of a business plan, despite its benefits, in guaranteeing the success of a new venture. Use a diagram to illustrate how external factors can impact a business plan's projections. [6]
Q78[8 marks]mediumCh1 · Enterprise· Benefits of business plans
A group of university students has developed an innovative mobile application and plans to launch a start-up company. They are in the process of drafting their first business plan.
(a) Explain how a well-structured business plan can assist in setting clear objectives for a new business venture. [4]
(b) Explain the importance of a business plan in guiding decision-making for entrepreneurs. [4]
Q79[5 marks]easyCh1 · Enterprise· Cost of good locations
A small independent bookshop, 'The Literary Nook', is looking to open its first physical store. The owner is considering various locations but is concerned about the varying costs associated with different areas.
(a) Identify two factors that contribute to the high cost of a good business location. [2]
(b) Explain why a good location is often crucial for the success of a retail business. [3]
Q80[10 marks]hardCh1 · Enterprise· Business risk and uncertainty
Global Motors, a multinational corporation (MNC) with operations across several continents, faces significant challenges due to fluctuating economic conditions and geopolitical events.
(a) Analyse how a global economic recession creates both business risk and uncertainty for a multinational corporation. [6]
(b) Assess the importance of developing a contingency plan for a business operating in a highly volatile market. [4]
Q81[10 marks]hardCh1 · Enterprise· The concept of adding value
Fig 1.1 shows the process of adding value by building a house.
(a) Calculate the added value if the material costs increased to 180,000andthesellingpricedecreasedto320,000.
[2]
(b) Analyse how intense competition in the housing market might force a business to reduce its selling price, impacting added value.
[4]
(c) Evaluate the statement: 'A business must always aim for the highest possible added value to be successful'.
[4]
Q82[8 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.3 illustrates the process of adding value by building a house.
(a) Calculate the added value per $100 of material cost for the house.
[2]
(b) Analyse how improvements in labour skills and efficiency in construction could lead to increased added value without changing material costs or selling price.
[3]
(c) Evaluate the extent to which a business's reputation and brand image can contribute to its ability to add value to its products.
[3]
Q83[8 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.3 shows the process of adding value by building a house.
(a) Calculate the percentage of the selling price that represents the cost of bought-in materials for the house.
(b) Analyse how a business could increase the added value of the house, using specific values from the diagram as a starting point.
(c) Evaluate the importance of adding value for the long-term success of a house-building business.
Fig 1.4 shows a consumer's choice between a smartphone and trainers.
(a) Identify the alternative consumer good that was not chosen.
[1]
(b) Calculate the total cost if the consumer had chosen the trainers and another item of the same value.
[2]
(c) Explain why the choice made by the consumer is an example of the economic problem.
[2]
Q85[8 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.3 shows the process of adding value by building a house.
(a) Calculate the profit margin (profit as a percentage of selling price) if total costs (materials + other costs) were $250,000 for the house. [2]
(b) Explain the difference between added value and profit using the figures from the diagram and your calculation in (a). [3]
(c) Discuss how technological advancements in construction might affect both material costs and the selling price of houses over time, impacting added value. [3]
Fig 1.4 shows choices made by a consumer and a government.
(a) State the cost of the fighter plane chosen by the government. [1]
(b) Identify the alternative that represents the opportunity cost for the government. [1]
(c) Explain why resources are scarce, leading to opportunity cost. [2]
Fig 1.2 illustrates a government's choice between two projects and their respective costs.
(a) Calculate the percentage increase in cost if the government chose to buy two fighter planes instead of one. [2]
(b) Analyse how the urgency of a country's healthcare needs versus its national security threats might influence the government's decision on resource allocation. [4]
(c) Evaluate whether the monetary cost is always the most important factor in determining opportunity cost for a government. [3]
Fig 1.4 illustrates a government's choice between two projects and their respective costs.
(a) Analyse how unforeseen global events, such as a pandemic or a conflict, could alter the government's priorities and therefore its opportunity cost. [4]
(b) Justify why a government might choose to invest in a project with a lower immediate monetary return but higher social benefit, demonstrating understanding of opportunity cost. [3]
(c) Evaluate the statement: 'For governments, all spending decisions involve an opportunity cost that can be accurately measured in monetary terms'. [3]
Fig 1.4 shows a government's choice between a fighter plane and a hospital.
(a) Analyse how the long-term benefits and costs of both the fighter plane and the hospital should be considered when assessing the real opportunity cost for the government.
[4]
(b) Discuss how different political priorities might lead to different choices between the fighter plane and the hospital, despite the clear monetary opportunity cost.
[4]
(c) Evaluate the extent to which a government can truly avoid opportunity costs in its spending decisions.
[4]
Q90[4 marks]easyCh1 · Enterprise· The concept of adding value
Fig 1.3 shows the process of adding value by building a house.
(a) State the initial selling price of the finished house. [1]
(b) Calculate the added value if the material costs were $100,000 instead of the figure shown, with the selling price remaining the same. [2]
(c) Identify one other cost, apart from materials, that a house builder would incur. [1]
Q91[8 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.1 shows the process of adding value by building a house.
(a) Calculate the added value if the selling price was 300,000andmaterialcostswere120,000. [2]
(b) Analyse how economies of scale in purchasing materials could help a large house builder increase added value compared to a smaller one. [3]
(c) Discuss the potential ethical implications of a business constantly trying to minimise material costs to maximise added value. [3]
Fig 1.2 shows a consumer's choice between a smartphone and trainers.
(a) Calculate the total cost if the consumer decided to buy both the smartphone and the trainers.
[2]
(b) Explain how a change in the price of trainers to $300 would affect the consumer's opportunity cost if they still chose the smartphone.
[3]
(c) Evaluate the role of personal preferences in determining opportunity cost for a consumer.
[4]
Q93[5 marks]easyCh1 · Enterprise· The concept of adding value
Fig 1.1 shows the process of adding value by building a house.
(a) Identify the total cost of materials from the diagram.
(b) Calculate the added value for the house from the selling price and material costs shown.
(c) Explain one reason why adding value is important for a business like this.
Q94[8 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.1 shows the process of adding value by building a house.
(a) Calculate the added value if the selling price increased by 10% and material costs decreased by 5% from the original figures. [2]
(b) Discuss how marketing and branding strategies could influence the selling price and thus the added value of the house. [3]
(c) Explain two ways a business can achieve differentiation to increase added value. [3]
Q95[10 marks]hardCh1 · Enterprise· The concept of adding value
Fig 1.3 illustrates the process of adding value by building a house.
(a) Analyse how an increase in consumer disposable income across the economy might allow the house builder to increase their selling price and thus added value. [4]
(b) Justify one method, other than price adjustments, that a house builder could use to enhance the perceived value of their product and thus increase added value. [3]
(c) Discuss the potential trade-offs a business might face when trying to maximise added value, such as impacts on sales volume or customer satisfaction. [3]
Fig 1.4 shows a government's choice between two major projects.
(a) Calculate the percentage difference in cost between the fighter plane and the hospital.
(b) Analyse how a country's current economic development might influence a government's decision regarding the choice between a fighter plane and a hospital.
(c) Recommend which option the government should choose to maximise long-term economic development, justifying your answer using the concept of opportunity cost.
Fig 1.2 shows a government's choice between two spending options.
(a) Calculate the percentage of the government's total budget that the chosen fighter plane represents, assuming a total budget of $5 billion.
[2]
(b) Explain how the opportunity cost for the government would change if the hospital could be built for half the price shown.
[2]
(c) Suggest one long-term benefit for a country that prioritises healthcare investment over military spending.
[2]
Q98[10 marks]hardCh1 · Enterprise· The concept of adding value
Fig 1.3 shows the process of adding value by building a house.
(a) Calculate the ratio of the selling price to the cost of materials for the house, expressing it to two decimal places.
(b) Justify two different strategies a house-building business could employ to significantly increase the added value, referring to the initial figures.
(c) Evaluate whether increasing added value always leads to higher profit for the business.
Fig 1.4 shows a government's choice between a fighter plane and a hospital.
(a) Calculate the government's potential saving if they chose the hospital instead of the fighter plane. [2]
(b) Analyse how the availability of international aid or loans could influence a government's decision regarding the fighter plane versus hospital choice. [4]
(c) Recommend one factor, other than cost, that a government should consider when making such a large-scale spending decision. [3]
Q100[6 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.1 shows the process of adding value by building a house.
(a) Calculate the added value as a percentage of the material costs for the house.
(b) Explain why added value is not the same as profit.
(c) Suggest one way the house builder could increase the selling price to further increase added value.
Fig 1.2 shows a consumer's choice between a smartphone and trainers.
(a) Calculate the percentage of the smartphone's cost that the trainers represent. [2]
(b) Explain why a consumer might still choose the smartphone even if the trainers were significantly cheaper. [2]
(c) Identify another example of a consumer opportunity cost not shown in the diagram. [2]
Fig 1.2 shows a consumer's choice between two items.
(a) Identify the item chosen by the consumer from the diagram.
(b) State the opportunity cost for the consumer shown in the diagram.
(c) Explain why the consumer's decision involves opportunity cost.
Q103[6 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.1 shows the process of adding value by building a house.
(a) Calculate the added value if the material costs increased by $20,000 and the selling price remained constant. [2]
(b) Explain one non-material factor that contributes to the selling price being higher than the material cost. [2]
(c) Suggest one way a business might reduce its material costs without compromising quality. [2]
Q104[8 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.1 shows the process of adding value by building a house.
(a) Calculate the percentage increase in added value if the selling price increased to $400,000 while material costs remained the same.
[2]
(b) Analyse how improving the quality of materials used could impact both the cost of materials and the selling price, and ultimately the added value.
[3]
(c) Discuss the potential risks for a business that focuses solely on increasing added value without considering other aspects of its operations.
[3]
Q105[6 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.1 shows the process of adding value by building a house.
(a) Calculate the new added value if the selling price increased by $25,000 and material costs remained the same.
[2]
(b) Explain how the 'Land' factor of production contributes to the overall value of the house, beyond the material costs.
[2]
(c) Identify two distinct components of 'Capital' that a house builder would use in adding value.
[2]
Q106[12 marks]hardCh1 · Enterprise· The concept of adding value
Fig 1.3 shows the process of adding value by building a house.
(a) Analyse how external economic factors, such as a housing market boom or recession, could impact the added value for the house builder, using the given figures as a benchmark.
[4]
(b) Justify whether a business should prioritise increasing the selling price or reducing material costs to maximise added value, assuming initial values.
[4]
(c) Recommend one non-price strategy a house builder could use to increase the perceived value of their houses, explaining how it contributes to added value.
[4]
Fig 1.2 shows a government's choice between a fighter plane and a hospital.
(a) Calculate the total cost if the government chose to build two hospitals instead of one fighter plane.
[2]
(b) Analyse the ethical considerations a government faces when deciding between military expenditure and social welfare, given the concept of opportunity cost.
[4]
(c) Evaluate the impact of public opinion and media coverage on a government's decision-making process when facing significant opportunity costs.
[4]
Fig 1.2 shows choices made by a consumer and a government.
(a) Identify the product that was foregone by the consumer. [1]
(b) Analyse how a consumer's income level might affect their perception of the opportunity cost of choosing the smartphone. [4]
(c) Evaluate whether the concept of opportunity cost is more relevant for consumers or for governments. [4]
Q109[5 marks]easyCh1 · Enterprise· The dynamic business environment
Businesses operate in an environment that is constantly changing, requiring them to adapt to new circumstances.
(a) Identify two elements that contribute to a dynamic business environment. [2]
(b) State how a change in consumer tastes can impact a business operating in the fashion industry. [3]
A manufacturing business, 'InnovateTech', produces two distinct products, Product A and Product B, using its available resources. The production choices are represented by the Production Possibility Frontier (PPF) shown in Fig 1.1.
Fig 1.1: Production Possibility Frontier for InnovateTech
(a) Interpret the opportunity cost of increasing production of Product A from 200 units to 300 units, based on the Production Possibility Frontier (PPF) shown in Fig 1.1. [4]
(b) Discuss how a business could shift its Production Possibility Frontier outwards, referring to the factors of production. [6]
Q111[10 marks]mediumCh1 · Enterprise· Why do some businesses succeed?
Strong financial management is crucial for the survival and growth of any business.
Fig 1.2 shows a simplified cash flow projection for a new business over its first six months.
(a) Analyse the role of strong financial management in ensuring the long-term success of a business, referencing the cash flow projection in Fig 1.2. [6]
(b) Suggest one strategy a business could implement to improve its cash flow position based on Fig 1.2. [4]
Q112[6 marks]easyCh1 · Enterprise· Why do some businesses succeed?
Many factors contribute to whether a business thrives or struggles in the marketplace.
(a) Identify two key factors that contribute to the success of a business. [2]
(b) Describe how effective marketing can lead to business success. [4]
A well-established manufacturing company has seen its market share decline over the past five years, despite operating in a growing industry. Competitors have introduced innovative products and adopted more efficient production methods, while this company has largely maintained its traditional approaches.
(a) Analyse how poor decision-making by managers can impact a business's competitiveness in the market. [4]
(b) Evaluate the extent to which poor management skills are the primary reason for business failure, compared to other factors like lack of cash or competition. [6]
Q114[10 marks]hardCh1 · Enterprise· The dynamic business environment
A new start-up business is planning to launch a revolutionary artificial intelligence (AI) powered app for personalised fitness training. The sector is characterised by rapid innovation and intense competition.
Evaluate the importance of market research for this new start-up business operating in a highly dynamic technological sector. [10]
Q115[5 marks]easyCh1 · Enterprise· Purpose of business activity
While profit is often seen as the main driver for businesses, many organisations also pursue other objectives.
(a) State the primary purpose of most private sector businesses. [2]
(b) Give three examples of non-financial objectives a business might pursue. [3]
Q116[5 marks]easyCh1 · Enterprise· The role of entrepreneurs and intrapreneurs
Starting a new business often requires individuals with specific characteristics.
(a) Define the term 'entrepreneur'. [2]
(b) Identify three key qualities often found in successful entrepreneurs. [3]
Q117[8 marks]mediumCh1 · Enterprise· The dynamic business environment
Businesses operate in a constantly changing environment, influenced by various external factors.
(a) Explain how technological advancements create both opportunities and threats for established businesses. [4]
(b) Outline two strategies a business could adopt to respond effectively to changes in government legislation. [4]
Q118[6 marks]easyCh1 · Enterprise· Local, national and international businesses
A small independent bakery operates in a single town, serving only customers from the local community. In contrast, a large clothing retailer has stores across the country.
(a) State one characteristic of a local business. [2]
(b) Give two reasons why a national business might decide to expand into international markets. [4]
Q119[5 marks]easyCh1 · Enterprise· Lack of cash
A small start-up business, 'EcoClean', offers eco-friendly cleaning services. Despite having many bookings, the owner, Aisha, often finds herself struggling to pay for supplies and wages on time.
(a) Define the term 'lack of cash'. [2]
(b) Give two consequences for a business that experiences a severe lack of cash. [3]
Q120[8 marks]mediumCh1 · Enterprise· Purpose of business activity
Businesses often set various objectives to guide their operations and decision-making.
(a) Describe the concept of 'satisficing' as a business objective. [4]
(b) Explain why different stakeholders might have conflicting objectives for a single business. [4]
Q121[10 marks]hardCh1 · Enterprise· Local, national and international businesses
Businesses can operate at various scales, from local to international.
(a) Compare the market size and customer base typically available to a local business versus an international business. [4]
(b) Discuss the benefits and drawbacks for a business of operating on an international scale compared to a national scale. [6]
Q122[8 marks]mediumCh1 · Enterprise· Obtaining sufficient capital (finance)
A young entrepreneur, Sarah, has an innovative idea for an eco-friendly cleaning product. She has developed a prototype and conducted market research, but now faces the challenge of securing funding to launch her start-up company.
(a) Explain why obtaining sufficient capital can be a significant barrier for new entrepreneurs. [4]
(b) Describe two external sources of finance a start-up business might consider. [4]
Q123[5 marks]easyCh1 · Enterprise· The concept of adding value
A local bakery transforms basic ingredients into delicious cakes and pastries, selling them at a higher price than the cost of the raw materials.
(a) State the formula for calculating added value. [2]
(b) A bakery buys flour, sugar, and other ingredients for 500.Itsellsfinishedcakesfor1200. Calculate the added value. [3]
Q124[6 marks]easyCh1 · Enterprise· Qualities of successful entrepreneurs and intrapreneurs
Starting a new business often requires individuals to possess a specific set of qualities to navigate challenges and achieve success.
(a) Identify two qualities of a successful entrepreneur. [2]
(b) Explain how one of the qualities identified in (a) can contribute to the success of a new business. [4]
Q125[8 marks]mediumCh1 · Enterprise· The concept of adding value
Adding value is a crucial concept for businesses to achieve success and remain competitive in the market.
(a) Explain why adding value is important for a business's profitability. [4]
(b) Describe two ways a clothes manufacturer could increase the added value of its products. [4]
Governments and businesses constantly face decisions about how to allocate their scarce resources. These decisions often involve trade-offs.
(a) Explain how the concept of opportunity cost applies to a government deciding to build a new hospital. [4]
(b) Analyse the potential implications for a business that fails to consider opportunity cost in its investment decisions. [4]
A growing technology start-up has recently experienced a decline in productivity and an increase in employee complaints. Some employees report feeling unsure about their roles and the company's direction.
(a) Explain how a lack of clear communication from management can negatively impact employee motivation. [4]
(b) Describe two ways poor financial management skills can lead to business failure. [4]
Q128[10 marks]hardCh1 · Enterprise· The concept of adding value
A global smartphone manufacturer, 'Tech Innovations', is preparing to launch its latest model. The cost of materials for each phone is 200.Thecompanyplanstoselleachphonefor800.
(a) Analyse how branding can significantly increase the added value of a product for a smartphone manufacturer like Tech Innovations. [5]
(b) Evaluate the statement that 'added value is the same as profit' for a business. [5]
Q129[8 marks]mediumCh1 · Enterprise· Lack of cash
A local bakery, 'Sweet Delights', is monitoring its finances. The owner has provided a summary of cash movements for the first quarter of the year.
Fig 1.1 shows a partial cash flow table for Sweet Delights.
(a) Calculate the net cash flow for February and March based on the data in Fig 1.1. [4]
(b) Explain one reason why a business might experience negative net cash flow even if it is profitable. [4]
Q130[9 marks]mediumCh1 · Enterprise· Barriers to entrepreneurship
Setting up a new business involves navigating various challenges, and the choice of location can be a critical factor in success or failure.
(a) Outline the concept of 'cost of good locations' as a barrier to entrepreneurship. [3]
(b) Explain how the 'cost of good locations' can particularly impact small start-up businesses compared to established large businesses. [6]
Q131[6 marks]easyCh1 · Enterprise· Obtaining sufficient capital (finance)
A new entrepreneur is planning to start a small online retail business selling custom-made jewellery. They are currently assessing the resources needed and how to finance the initial setup.
(a) Define the term 'capital' as a factor of production. [2]
(b) Identify two internal sources of finance that a small business could use to obtain sufficient capital. [4]
Q132[10 marks]hardCh1 · Enterprise· Qualities of successful entrepreneurs and intrapreneurs
In today's fast-changing global economy, businesses must constantly adapt and evolve to remain competitive.
(a) Discuss the importance of risk-taking and innovation for both entrepreneurs and intrapreneurs in a dynamic business environment. [10]
Q133[12 marks]hardCh1 · Enterprise· Lack of a business opportunity
Entrepreneurs often face the challenge of identifying viable business opportunities. Fig 1.2 illustrates the relationship between market research effort and the perceived availability of business opportunities among start-ups.
(a) Evaluate the extent to which a lack of market research contributes to the perception of a lack of business opportunity for potential entrepreneurs. [12]
Q134[5 marks]easyCh1 · Enterprise· Why do some businesses fail?
Starting a new business can be challenging, and many ventures do not succeed in the long term.
(a) Identify two common reasons why new businesses might fail. [2]
(b) Outline one way a lack of market research can contribute to business failure. [3]
Q135[8 marks]mediumCh1 · Enterprise· What do businesses do?
Business Y is a furniture manufacturer. Fig 1.2 shows a simplified flow chart of its production process.
(a) Describe the main activities undertaken by Business Y based on the flow chart in Fig 1.2. [4]
(b) Suggest two ways Business Y could add value at different stages of its production process. [4]
Q136[8 marks]mediumCh1 · Enterprise· The role of entrepreneurs and intrapreneurs
Both entrepreneurs and intrapreneurs play vital roles in driving innovation and growth.
(a) Describe two differences between the role of an entrepreneur and an intrapreneur within a business context. [4]
(b) Explain why a large established business might encourage intrapreneurship, referring to the stages in Fig. 1.2. [4]
Q137[10 marks]hardCh1 · Enterprise· Lack of cash
A catering company, 'Feast & Flair', often faces fluctuating demand, leading to periods of significant cash shortages, particularly during off-peak seasons. The owner is considering various options to manage these cash flow challenges.
(a) Discuss two strategies a business could use to improve its cash flow in the short term. [5]
(b) Evaluate the long-term effectiveness of relying solely on bank overdrafts to manage a persistent lack of cash. [5]
Q138[8 marks]mediumCh1 · Enterprise· Economic activity and the problem of choice
Fig 1.1 shows a production possibility frontier (PPF) for a country that produces two types of goods: Consumer Goods and Capital Goods.
(a) Using Fig. 1.1, interpret what points A and B represent in terms of production efficiency. [4]
(b) Explain why a country cannot produce at a point outside the production possibility frontier shown in Fig. 1.1. [4]
Q139[8 marks]mediumCh1 · Enterprise· The factors of production needed by businesses
A new organic vegetable farm is being established, requiring various resources to begin operations.
(a) Explain how 'capital' as a factor of production differs from simply 'money'. [4]
(b) Distinguish between 'land' and 'labour' as factors of production for a farm producing organic vegetables. [4]
Accurate record-keeping is vital for any business, regardless of its size or industry.
(a) State two types of records a business should keep. [2]
(b) Describe how poor record-keeping can lead to a business making incorrect decisions about pricing. [4]
Q141[6 marks]easyCh1 · Enterprise· What do businesses do?
Businesses exist to provide products and services that meet customer needs and wants.
(a) Identify three distinct types of products or services that businesses provide. [3]
(b) Distinguish between a good and a service, providing an example of each. [3]
Q142[7 marks]mediumCh1 · Enterprise· Qualities of successful entrepreneurs and intrapreneurs
The business environment is constantly changing, requiring specific qualities from individuals launching new ventures. Fig 1.3 illustrates the success rates of new ventures based on the adaptability of their entrepreneurs in varying market conditions.
(a) Analyse the data presented in Fig 1.3 to explain why 'adaptability' is considered a crucial quality for entrepreneurs. [4]
(b) Suggest one other quality not shown in the graph that would be important for an intrapreneur. [3]
Q143[6 marks]easyCh1 · Enterprise· Lack of a business opportunity
Identifying a viable business opportunity is a critical first step for any aspiring entrepreneur. However, sometimes this step can be challenging.
(a) Define what is meant by 'lack of a business opportunity'. [2]
(b) Give two reasons why a potential entrepreneur might perceive a lack of business opportunity in a specific market. [4]
A student is considering their options after completing secondary education, which include attending university or entering full-time employment.
(a) Define the term 'opportunity cost'. [2]
(b) Give one example of an opportunity cost for a student deciding to attend university. [2]
Q145[12 marks]hardCh1 · Enterprise· Economic activity and the problem of choice
Governments frequently face difficult decisions regarding the allocation of public funds.
(a) Discuss the concept of opportunity cost for a government deciding between building a new hospital or investing in renewable energy infrastructure. [6]
(b) Illustrate on a production possibility frontier diagram how economic growth would affect the choices available to a country over time, clearly labelling the axes and curves. [6]
Q146[8 marks]mediumCh1 · Enterprise· Why do some businesses fail?
Many factors can contribute to the downfall of a business, from external market pressures to internal operational issues.
(a) Explain how intense competition in a market can lead to the failure of a small business. [4]
(b) Analyse the role of poor product quality in causing businesses to fail. [4]
Q147[6 marks]easyCh1 · Enterprise· The factors of production needed by businesses
Every business, regardless of its size or industry, requires fundamental resources to operate and produce goods or services.
(a) Define the term 'factors of production'. [2]
(b) Identify two factors of production and give an example of each for a car manufacturing business. [4]
Q148[6 marks]easyCh1 · Enterprise· Economic activity and the problem of choice
Every country in the world faces fundamental economic challenges.
(a) Define the term 'economic problem'. [2]
(b) Give two reasons why all countries face the economic problem. [4]
Q149[10 marks]hardCh1 · Enterprise· The nature of business activity
Business X operates in a dynamic market, constantly adjusting its strategies to remain competitive. Fig 1.1 illustrates the financial performance of Business X over a five-year period.
Fig 1.1: Revenue and Total Costs for Business X (2018-2022)
(a) Analyse the trends in revenue and costs shown in Fig 1.1 for Business X over the five-year period. [6]
(b) Evaluate whether Business X is successfully achieving its primary objective based on the data presented. [4]
A newly established small retail business is struggling to attract and retain customers, despite offering competitive prices. The owner has noticed a high turnover of staff and frequent stock shortages.
(a) Define poor management skills. [2]
(b) Identify two specific consequences of poor management skills for a small retail business. [4]
Q151[8 marks]mediumCh1 · Enterprise· Local, national and international businesses
Company X is a business that has been expanding its operations globally over the past few years. Fig. 1.1 shows the trend in its international sales revenue.
(a) Interpret the trend in international sales for Company X between Year 1 and Year 4, as shown in Fig. 1.1. [4]
(b) Outline two potential challenges faced by Company X as it expands its international operations. [4]
A sole trader, Maria, runs a small artisanal soap-making business, 'Scented Creations'. She manages all aspects of her business, including production and sales, but often neglects detailed financial record-keeping, relying mostly on memory and scattered notes.
(a) Assess the potential impact of poor record-keeping on a business's ability to obtain external finance. [6]
(b) Suggest and justify two methods a small business could implement to improve its record-keeping practices. [6]
Maintaining accurate financial records is crucial for a business's long-term survival. Fig 1.1 shows the sales revenue and total costs for a small business over six months.
(a) Analyse the trend in sales and costs shown in Fig 1.1. [4]
(b) Explain how accurate record-keeping of these figures could help a business avoid future losses. [4]
Q154[8 marks]mediumCh1 · Enterprise· The nature of business activity
All businesses, regardless of their size or industry, engage in a process of transforming resources into products or services.
(a) Explain how a business transforms inputs into outputs. [4]
(b) Outline two key reasons why businesses exist in an economy. [4]
Q155[8 marks]mediumCh1 · Enterprise· Barriers to entrepreneurship
Starting a new business often presents significant challenges that can lead to failure. Fig 1.1 illustrates the primary reasons for new business failures over a five-year period in Country X.
(a) Explain how competition and lack of sufficient capital can act as significant barriers for new entrepreneurs entering the market. [8]
Q156[5 marks]easyCh1 · Enterprise· The nature of business activity
Businesses are fundamental to economic activity, transforming resources into goods and services to satisfy human needs and wants.
(a) Define the term 'business'. [2]
(b) Identify three characteristics that distinguish a business from a non-profit organisation. [3]
Q157[8 marks]mediumCh1 · Enterprise· Barriers to entrepreneurship
Many individuals aspire to start their own businesses, but often face significant obstacles that prevent them from doing so.
(a) Outline one common barrier to entrepreneurship. [3]
(b) Describe how a potential entrepreneur might overcome the barrier outlined in (a). [5]
Q158[10 marks]hardCh1 · Enterprise· Purpose of business activity
A newly established fashion retailer, 'EcoChic', aims to be profitable but also promotes ethical sourcing and sustainable production. The owners are debating whether to prioritise profit maximisation or their social responsibilities.
Discuss the extent to which a business should prioritise profit maximisation over its social responsibilities. [10]
Q159[10 marks]hardCh1 · Enterprise· Purpose and key elements of business plans
A group of entrepreneurs is planning to launch 'NovaTech', a start-up technology company specialising in AI-powered personal assistants for smart homes.
(a) Evaluate the relative importance of the marketing plan and the operations plan sections within NovaTech's business plan. [10]
Q160[5 marks]easyCh1 · Enterprise· Role of enterprise in a country’s economic development
Enterprise plays a crucial role in fostering economic growth and development within a country.
(a) Give two ways in which enterprise contributes to job creation in a country. [2]
(b) Identify three characteristics of an entrepreneurial economy. [3]
Q161[8 marks]mediumCh1 · Enterprise· Competition
The market for athletic footwear is highly concentrated, with a few dominant brands holding significant market share, as shown in Fig 1.1. A new start-up, 'StrideTech', aims to enter this market with innovative, sustainable running shoes.
(a) Describe two ways in which established businesses can create barriers to entry for new competitors like StrideTech. [4]
(b) Analyse how a new business like StrideTech might differentiate its product or service to compete effectively in a saturated market. [4]
Q162[8 marks]mediumCh1 · Enterprise· The role of intrapreneurship
Large businesses often face challenges in maintaining innovation and adapting to market changes due to their size and established structures.
(a) Explain how intrapreneurship can benefit a large established business. [4]
(b) Analyse one potential challenge a business might face when trying to foster intrapreneurship. [4]
Q163[10 marks]hardCh1 · Enterprise· Lack of a customer base
A new online clothing retailer, 'TrendSetter Fashion', launched six months ago with a unique range of sustainable clothing. Despite significant initial investment in its website and product development, the business is struggling to gain traction and expand its customer base.
(a) Analyse the potential long-term impact on a business that consistently fails to expand its customer base. [5]
(b) Evaluate the effectiveness of social media marketing for a new online clothing retailer in building a strong customer base. [5]
Q164[7 marks]mediumCh1 · Enterprise· Limitations of business plans
A business launched a new product and developed a business plan that included a detailed marketing budget. Fig 1.2 shows the planned versus actual marketing expenditure across different channels.
(a) Identify the key differences between the planned and actual marketing expenditure shown in Fig 1.2. [3]
(b) Explain how these differences could indicate a limitation of the original business plan. [4]
Q165[6 marks]easyCh1 · Enterprise· Business risk and uncertainty
A small manufacturing company, 'Precision Parts Ltd.', is considering expanding its operations into a new market. This decision involves various potential challenges.
(a) State two examples of business risks. [2]
(b) Distinguish between 'business risk' and 'business uncertainty'. [4]
Q166[8 marks]mediumCh1 · Enterprise· Limitations of business plans
A small artisanal bakery, 'The Daily Crumb', developed a business plan two years ago when it first opened. Recently, several new competitors have entered the local market, and the cost of key ingredients has significantly increased.
(a) Describe how external environmental changes can limit the effectiveness of a business plan. [3]
(b) Analyse the potential impact of inaccurate market research data on the financial forecasts within a business plan. [5]
Q167[10 marks]hardCh1 · Enterprise· Cost of good locations
A small start-up business, 'EcoClean', offers environmentally friendly cleaning services for homes and offices. As a new venture, EcoClean has limited capital but aims to establish a strong local presence. Its founder is concerned about the high cost of renting a physical office in a prominent location.
Discuss the various strategies a small start-up business like EcoClean could employ to mitigate the high cost of a good location. [10]
Q168[4 marks]easyCh1 · Enterprise· The role of intrapreneurship
Many large, established businesses are seeking ways to innovate and stay competitive in dynamic markets.
(a) Define the term 'intrapreneur'. [2]
(b) Identify two qualities of a successful intrapreneur. [2]
Q169[8 marks]mediumCh1 · Enterprise· Business risk and uncertainty
Businesses operate in a constantly changing environment, facing various risks and uncertainties.
(a) Explain how changes in government legislation can introduce uncertainty for a business. [4]
(b) Outline two strategies a business can implement to mitigate financial risks. [4]
Q170[10 marks]hardCh1 · Enterprise· Limitations of business plans
A start-up company, 'InnovateTech', is developing a revolutionary new smart home device that uses artificial intelligence to anticipate user needs. The company's business plan includes detailed market analysis and financial projections for the next five years.
Evaluate the extent to which a business plan can accurately predict future market conditions and customer demand for a new technology product like InnovateTech's smart home device. [10]
Q171[6 marks]easyCh1 · Enterprise· Cost of good locations
A new clothing boutique, 'Chic Threads', is looking for a physical store location in a busy city centre. The owner understands that location is crucial for success but is also aware of the significant costs involved.
(a) State one characteristic of a 'good location' for a retail business. [2]
(b) Give two reasons why the cost of a good location can be a barrier for new businesses. [4]
Q172[9 marks]mediumCh1 · Enterprise· Role of enterprise in a country’s economic development
Governments often seek to boost entrepreneurial activity to stimulate economic growth.
Fig. 1.2 shows a scatter plot illustrating the relationship between the number of new business start-ups and a country's annual GDP growth rate.
(a) Using Fig. 1.2, analyse the relationship between the number of new business start-ups and the country's GDP growth rate. [5]
(b) Discuss one government policy that could encourage increased entrepreneurial activity in a country. [4]
Q173[9 marks]mediumCh1 · Enterprise· Limitations of business plans
A manufacturing business developed a business plan that included a detailed break-even analysis, assuming stable material costs.
(a) Sketch a simple graph to illustrate how a business's break-even point might shift if material costs significantly increase, despite the initial business plan's projections. [4]
(b) Discuss why such a shift represents a limitation of the original business plan. [5]
Q174[8 marks]mediumCh1 · Enterprise· Limitations of business plans
A start-up business owner has just completed their initial business plan, which includes detailed financial forecasts for the next five years.
(a) Explain why over-optimistic forecasts in a business plan can be a significant limitation. [4]
(b) Discuss the challenge of forecasting competitor reactions in a business plan. [4]
Q175[6 marks]easyCh1 · Enterprise· Limitations of business plans
A small online clothing boutique, 'StyleHub', created a business plan when it first launched. However, the fashion trends have changed rapidly, and new social media platforms have emerged, altering how customers discover products.
(a) State two reasons why a business plan might become outdated quickly. [2]
(b) Outline how a lack of flexibility can be a limitation of a business plan. [4]
Q176[6 marks]easyCh1 · Enterprise· Benefits of business plans
A small artisan bakery, 'The Daily Crumb', is considering creating its first formal business plan to guide its expansion into online sales.
(a) Identify two benefits of creating a business plan for internal stakeholders of The Daily Crumb. [2]
(b) Describe how a business plan can help The Daily Crumb to monitor its progress effectively. [4]
Q177[10 marks]hardCh1 · Enterprise· Business risk and uncertainty
Company X is a business operating in a competitive market. Its management is concerned about the stability of its revenue.
Fig. 1.1 shows Company X's quarterly sales revenue over three years.
(a) Using Fig. 1.1, analyse the trends in sales revenue for Company X and discuss the potential risks indicated by these trends. [5]
(b) Evaluate whether diversification into new product lines would be an effective strategy for Company X to reduce its overall business uncertainty. [5]
Q178[10 marks]hardCh1 · Enterprise· Benefits of business plans
An entrepreneur, Aisha, is developing a new mobile application for sustainable living, 'EcoPal'. She understands the importance of planning for success in a dynamic market.
(a) Discuss how a business plan helps an entrepreneur like Aisha to identify and mitigate potential risks. [6]
(b) Sketch a simple timeline diagram illustrating the key stages of developing and reviewing a business plan over its first year of operation for EcoPal. [4]
Q179[12 marks]hardCh1 · Enterprise· Limitations of business plans
A new start-up business developed a comprehensive business plan including detailed financial projections. Fig 1.1 shows a comparison of the projected and actual sales revenue for the first three years of operation.
(a) Analyse the trends shown in Fig 1.1 regarding the projected vs. actual sales revenue over the first three years of business. [6]
(b) Evaluate the implications of the discrepancies shown in Fig 1.1 for the initial business plan's financial viability. [6]
Q180[6 marks]easyCh1 · Enterprise· Purpose and key elements of business plans
Entrepreneurs often develop a business plan when starting a new venture or seeking investment.
(a) State two main purposes of a business plan. [2]
(b) Outline two key elements typically found in the marketing section of a business plan. [4]
Q181[10 marks]hardCh1 · Enterprise· Obtaining sufficient capital (finance)
A new technology start-up, 'InnovateTech', is seeking significant investment to develop and launch its revolutionary artificial intelligence product. The founders have spent months preparing a comprehensive business plan to present to potential venture capitalists and angel investors.
Evaluate the importance of a detailed business plan in convincing potential investors to provide sufficient capital for a new business venture. [10]
Q182[8 marks]mediumCh1 · Enterprise· Lack of a customer base
A small independent bookstore, 'The Literary Nook', has recently opened in a quiet neighbourhood. The owner is finding it difficult to attract enough customers to sustain the business.
(a) Explain how a lack of market research can contribute to a business having an insufficient customer base. [4]
(b) Describe two marketing strategies a small local business, such as 'The Literary Nook', could use to attract new customers. [4]
Q183[5 marks]easyCh1 · Enterprise· Lack of a customer base
A new local bakery, 'Sweet Delights', has recently opened in a bustling town centre. Despite its prime location, the owner is concerned about the slow growth of its customer numbers.
(a) Define the term 'customer base'. [2]
(b) Identify three reasons why a new business like 'Sweet Delights' might struggle to build a customer base. [3]
Q184[8 marks]mediumCh1 · Enterprise· Benefits of business plans
An economic study investigated the impact of business planning on the longevity of new businesses. Fig. 1.1 presents the findings from this study.
Fig. 1.1: Business Survival Rates Over 5 Years
(a) Interpret the information presented in Fig. 1.1 regarding the correlation between business planning and business survival rates. [4]
(b) Explain two ways a business plan can contribute to a business's ability to secure external finance, as suggested by the data. [4]
Q185[5 marks]easyCh1 · Enterprise· Limitations of business plans
A new start-up business, 'EcoCycle', is planning to launch a range of sustainable household products. The entrepreneur has spent considerable time developing a comprehensive business plan.
(a) Identify two limitations of a business plan. [2]
(b) Explain why one of the identified limitations might affect a start-up business like EcoCycle. [3]
Q186[8 marks]mediumCh1 · Enterprise· Purpose and key elements of business plans
Entrepreneurs frequently use business plans to communicate their vision and strategy to external stakeholders, such as potential investors.
(a) Describe the importance of the financial forecasts section in a business plan for potential investors. [4]
(b) Explain why a detailed executive summary is a crucial element of a business plan. [4]
Q187[5 marks]mediumCh1 · Enterprise· The factors of production needed by businesses
Fig 1.1 shows four boxes, each labelled with a factor of production: 'Land', 'Labour', 'Capital', and 'Enterprise'.
(a) Classify 'Factory Building' into its correct factor of production from Fig 1.1.
[1]
(b) Explain why 'Oil Reserves' are grouped under 'Land' in Fig 1.1, rather than 'Capital'.
[2]
(c) Calculate the percentage of total examples that are classified under 'Capital' in Fig 1.1.
[2]
Q188[4 marks]easyCh1 · Enterprise· The factors of production needed by businesses
Fig 1.1 shows four boxes, each labelled with a factor of production.
(a) Identify which factor of production is responsible for combining other resources.
[1]
(b) State one example of 'Land' provided in Fig 1.1.
[1]
(c) Explain why 'Managers' are classified under 'Labour' in Fig 1.1.
[2]
Q189[9 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.2 shows a flow diagram illustrating value addition in house building.
(a) Calculate the percentage of the 'Selling Price' represented by 'Other Costs' in Fig 1.2.
[2]
(b) Evaluate the importance of design and branding in increasing the 'Selling Price' of a finished house, referring to the current 'Selling Price' of $350,000 in Fig 1.2.
[4]
(c) Suggest one way the builder could reduce 'Bought-in Materials' cost without significantly affecting quality, and explain its potential impact on added value, using the figures from Fig 1.2.
[3]
Q190[8 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.2 shows a flow diagram illustrating value addition in house building.
(a) Calculate the percentage of the selling price that represents added value in the house building process shown in Fig 1.2. [2]
(b) Analyse how a significant increase in 'Other Costs' (e.g., to $120,000) would impact the profit margin, assuming the selling price and material costs remain as shown in Fig 1.2. [3]
(c) Suggest two strategies a business could employ to increase its added value, using the figures from Fig 1.2 as a reference point. [3]
Q191[10 marks]hardCh1 · Enterprise· The role of entrepreneurs and intrapreneurs
Fig 1.4 shows a table comparing 'Entrepreneurs' and 'Intrapreneurs' across three categories: 'Main Activity', 'Risk', and 'Rewards'.
(a) Analyse how the 'Risk' and 'Rewards' categories for entrepreneurs, as detailed in Fig 1.4, are interconnected.
[4]
(b) Discuss two reasons why an existing business might encourage intrapreneurship, considering the 'Risk' and 'Rewards' information for intrapreneurs in Fig 1.4.
[6]
Q192[8 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.2 shows a flow diagram illustrating value addition in house building.
(a) Calculate the profit margin (profit as a percentage of selling price) for the house building process shown in Fig 1.2.
[2]
(b) Explain how the 'Building Process' itself contributes to the added value, considering the costs and selling price in Fig 1.2.
[3]
(c) Evaluate the importance of managing 'Other Costs' effectively to maintain profitability, given the figures in Fig 1.2.
[3]
Q193[9 marks]mediumCh1 · Enterprise· The role of entrepreneurs and intrapreneurs
Fig 1.4 shows a table comparing 'Entrepreneurs' and 'Intrapreneurs' across three categories.
(a) Compare the 'Main Activity' and 'Risk' for entrepreneurs versus intrapreneurs as presented in Fig 1.4.
[4]
(b) Analyse why the 'Rewards' for an intrapreneur are typically different from those of an entrepreneur, referencing the specific rewards listed in Fig 1.4.
[5]
Q194[5 marks]easyCh1 · Enterprise· The factors of production needed by businesses
Fig 1.1 shows the four factors of production with various examples for each.
(a) Identify the factor of production represented by 'Factory Building'. [1]
(b) Explain why 'Raw Materials' are classified under a specific factor of production shown in Fig 1.1. [2]
(c) Calculate the total number of distinct examples provided for 'Land' and 'Labour' combined in Fig 1.1. [2]
Q195[4 marks]easyCh1 · Enterprise· The factors of production needed by businesses
Fig 1.1 shows four boxes, each labelled with a factor of production: 'Land', 'Labour', 'Capital', and 'Enterprise'.
(a) Identify the factor of production that includes 'Forests'.
[1]
(b) Explain the significance of the 'Entrepreneur' in combining the other factors of production as indicated in Fig 1.1.
[2]
(c) List two examples of 'Labour' from Fig 1.1.
[1]
Q196[5 marks]easyCh1 · Enterprise· The factors of production needed by businesses
Fig 1.1 shows the four factors of production with various examples for each.
(a) Identify which factor of production in Fig 1.1 contains 'Oil Reserves'. [1]
(b) Explain why 'Machinery' is classified as 'Capital' according to Fig 1.1. [2]
(c) Determine the total number of distinct examples listed under the 'Labour' and 'Capital' categories combined in Fig 1.1. [2]
Fig 1.3 shows two diagrams illustrating opportunity cost.
(a) Compare the proportion of value foregone in Diagram A versus Diagram B of Fig 1.3, relative to the chosen item's value.
[3]
(b) Evaluate the broader societal implications of the government's choice in Diagram B, considering the long-term economic growth and human capital development, justifying your answer using the given costs.
[8]
Q198[9 marks]mediumCh1 · Enterprise· The concept of adding value
Fig 1.2 shows a flow diagram illustrating value addition in house building.
(a) Calculate the profit as a percentage of 'Bought-in Materials' cost, using the values from Fig 1.2. [2]
(b) Discuss two non-price factors that could allow the builder to charge a higher 'Selling Price' than $350,000, thereby increasing added value. [4]
(c) Evaluate the potential risks of significantly increasing the 'Selling Price' beyond $350,000, even if added value increases, considering market conditions. [3]
Q199[9 marks]mediumCh1 · Enterprise· The role of entrepreneurs and intrapreneurs
Fig 1.4 shows a table comparing 'Entrepreneurs' and 'Intrapreneurs' across three categories: 'Main Activity', 'Risk', and 'Rewards'.
(a) Analyse how the 'Main Activity' differences, as shown in Fig 1.4, lead to the differing 'Risk' levels for entrepreneurs and intrapreneurs.
[4]
(b) Discuss the advantages for a large established company in fostering intrapreneurship, considering the 'Rewards' and 'Risk' for intrapreneurs as presented in Fig 1.4.
[5]
Q200[8 marks]mediumCh1 · Enterprise· The role of entrepreneurs and intrapreneurs
Fig 1.4 shows a table comparing 'Entrepreneurs' and 'Intrapreneurs' across three categories: 'Main Activity', 'Risk', and 'Rewards'.
(a) Explain why an entrepreneur faces 'High' risk compared to an intrapreneur, referring to Fig 1.4.
[3]
(b) Analyse how the 'Rewards' structure for intrapreneurs, as described in Fig 1.4, can motivate innovation within a large corporation.
[5]
Q201[4 marks]easyCh1 · Enterprise· The factors of production needed by businesses
Fig 1.1 shows four boxes, each labelled with a factor of production.
(a) List all the examples provided for 'Capital' in Fig 1.1.
[1]
(b) Identify the factor of production that represents natural resources like 'Rivers'.
[1]
(c) Explain the role of the 'Entrepreneur' as a factor of production, as indicated in Fig 1.1.
[2]
Q202[10 marks]hardCh1 · Enterprise· The role of entrepreneurs and intrapreneurs
Fig 1.4 shows a table comparing 'Entrepreneurs' and 'Intrapreneurs' across three categories: 'Main Activity', 'Risk', and 'Rewards'.
(a) Compare the potential for 'high personal wealth' for an entrepreneur with the 'Bonuses, career progression, recognition' for an intrapreneur, as stated in Fig 1.4, in terms of their overall value proposition.
[5]
(b) Discuss how the 'Lower (supported by existing company)' risk for intrapreneurs, as identified in Fig 1.4, might influence the number of new product ideas generated within a company compared to individual entrepreneurs starting new businesses.
[5]
Q203[4 marks]easyCh1 · Enterprise· The factors of production needed by businesses
Fig 1.1 shows four boxes, each labelled with a factor of production.
(a) Identify the factor of production that includes 'Production Workers'.
[1]
(b) Explain why 'Delivery Vehicles' are considered 'Capital' in Fig 1.1.
[2]
(c) Count the total number of distinct examples listed under 'Land' and 'Enterprise' combined in Fig 1.1.
[1]
Fig 1.3 shows two diagrams illustrating opportunity cost.
(a) Compare the monetary value of the opportunity cost in Diagram A with that in Diagram B of Fig 1.3. [3]
(b) Evaluate whether the government's decision in Diagram B, given the costs, is economically rational for a developing country, justifying your answer by considering both the direct costs and potential long-term societal benefits of the alternative. [7]